Last updated August 1, 2026
Privacy Policy
This policy explains how Dayda Inc. ('Dayda', 'we', 'us', or 'our') collects, uses, shares, and protects your personal information when you visit our website or use our marketplace services.
1. Who We Are
Dayda is a managed data marketplace that connects startups with proprietary datasets to AI labs and enterprises that need training data. We are based in the United States and operate globally. If you have questions about this policy, contact us at hello@dayda.co.
2. Information We Collect
We collect information you provide directly to us, information collected automatically, and information from third parties.
2.1 Information You Provide
- Contact forms: When you submit a contact or waitlist form, we collect your name, company name, work email address, company website, and any additional information you include in your message.
- Seller intake: When you express interest in selling data, we collect details about your dataset, including domain, volume, consent history, and related metadata.
- Buyer interest: When you express interest in a dataset, we collect your intended use case, budget range, licensing preferences, and company information.
- Account information: If you create an account on Dayda, we collect your account credentials, billing information, and profile details.
- Communications: When you email us or communicate through our platform, we retain those communications.
2.2 Information Collected Automatically
- Usage data: Pages visited, time spent on pages, links clicked, referring URL, and browser type.
- Device data: IP address, operating system, device type, and browser settings.
- Cookies and similar technologies: We use cookies and similar tracking technologies as described in our Cookie Policy.
2.3 Information from Third Parties
- Service providers: We may receive information from analytics providers (e.g., website analytics) and communication services (e.g., Web3Forms for contact form submissions).
- Referral sources: If you were referred to Dayda by a partner or third party, we may receive referral information.
3. How We Use Your Information
We use your information for the following purposes:
- To operate the marketplace: Process your inquiries, facilitate data listings, match buyers with sellers, and execute transactions.
- To communicate with you: Respond to your inquiries, provide updates on listings or marketplace activity, and send service-related notifications.
- To improve our platform: Analyze usage patterns to improve our website, marketplace functionality, and user experience.
- To comply with legal obligations: Maintain records, respond to lawful requests, and enforce our Terms of Service and other policies.
- To prevent fraud and abuse: Detect, investigate, and prevent fraudulent, unauthorized, or illegal activity on our platform.
- To send marketing communications: With your consent, we may send you information about new listings, marketplace updates, and relevant content. You can opt out at any time.
4. Legal Bases for Processing (GDPR)
For individuals in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:
- Consent: Where you have given consent (e.g., for marketing communications and cookie placement).
- Contractual necessity: Where processing is necessary to provide our services or respond to your inquiries (e.g., processing a data purchase).
- Legitimate interests: Where processing is necessary for our legitimate interests (e.g., improving our platform, preventing fraud), provided those interests are not overridden by your rights.
- Legal obligation: Where processing is required to comply with applicable law.
5. How We Share Your Information
We share your information only in the following circumstances:
- With service providers: We engage trusted third-party service providers to process data on our behalf (e.g., Web3Forms for contact form submissions, Google Apps Script for waitlist management, hosting providers, analytics services). These providers are contractually bound to protect your data.
- With transaction counterparties: When a transaction is initiated between a seller and a buyer, we share necessary information to facilitate the deal (e.g., upon NDA execution, seller identity is disclosed to a qualified buyer).
- With your consent: We share information when you have given explicit consent.
- For legal compliance: We disclose information if required by law, subpoena, or legal process, or to protect our rights, property, or safety.
- In connection with business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
We do not sell your personal information as defined under the California Consumer Privacy Act (CCPA). The data transactions facilitated by Dayda involve proprietary datasets, not the personal information of our website visitors or platform users.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. Specifically:
- Contact form submissions: Retained for the duration of the inquiry and up to 2 years thereafter.
- Transaction records: Retained for 7 years to comply with tax and accounting obligations.
- Marketing communications: Retained until you opt out or unsubscribe.
- Analytics data: Retained in aggregated, anonymized form for up to 26 months.
When we no longer need your data, we securely delete or anonymize it.
7. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
7.1 For All Users
- Access: Request a copy of the personal data we hold about you.
- Correction: Request that we correct inaccurate or incomplete data.
- Deletion: Request that we delete your personal data, subject to legal retention requirements.
- Objection: Object to processing based on legitimate interests or for direct marketing.
7.2 For EEA/UK Users (GDPR)
- Data portability: Request a copy of your data in a structured, machine-readable format.
- Withdrawal of consent: Withdraw consent at any time where processing is based on consent.
- Right to complain: Lodge a complaint with your local data protection authority.
7.3 For California Residents (CCPA/CPRA)
- Right to know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
- Right to delete: Request deletion of personal information we have collected, subject to certain exceptions.
- Right to opt out: Opt out of the sale or sharing of your personal information. Dayda does not sell personal information.
- Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights.
To exercise your rights, contact us at hello@dayda.co. We will respond within the timeframes required by applicable law. We may need to verify your identity before processing your request.
8. International Data Transfers
Dayda is based in the United States. If you are located outside the United States, your information will be transferred to, stored, and processed in the United States. We take appropriate safeguards to ensure your data is protected, including:
- Using Standard Contractual Clauses (SCCs) approved by the European Commission for transfers from the EEA.
- Relying on adequacy decisions where applicable.
- Ensuring our service providers maintain equivalent levels of data protection.
9. Security
We implement reasonable technical and organizational measures to protect your personal information, including:
- Encryption of data in transit (TLS 1.2+) and at rest.
- Access controls restricting data access to authorized personnel only.
- Regular security assessments and vulnerability testing.
- Incident response procedures for data breaches.
No method of transmission or storage is 100% secure. If you believe your data has been compromised, contact us immediately.
10. Children's Privacy
Dayda is not directed at children under the age of 13 (or 16 for EEA users). We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will take steps to delete it. Our Acceptable Use Policy explicitly prohibits listing datasets that contain data collected from minors without proper compliance.
11. Cookies
We use cookies and similar tracking technologies for analytics and functionality. For detailed information about the cookies we use and your choices, see our Cookie Policy.
12. Changes to This Policy
We update this Privacy Policy as needed to reflect changes in our practices or legal requirements. Material changes will be communicated by posting the updated policy on this page with a new "Last updated" date. We encourage you to review this policy periodically.
13. Contact Us
For questions, concerns, or to exercise your privacy rights:
Email: hello@dayda.co
Website: dayda.co